The Technical Partner Behind Modern Marketing

Marketing Technology
& Analytics

We help organizations connect marketing technology, analytics, data, cookie compliance, and reporting systems to improve measurement, strengthen attribution, automate reporting, and make better decisions with data they can trust.

Marketing Technology + Analytics Services

Build a connected digital marketing ecosystem with better technology, trustworthy data, and clearer visibility into performance

MarTech
Strategy

Build the right foundation. We assess your marketing ecosystem, identify gaps, and create practical technology and data roadmaps aligned with your business goals.

Measurement & Analytics

Create data you can trust. We design and optimize analytics and measurement systems that improve tracking accuracy, data quality, and visibility into marketing performance.

MarTech Integration & Mgmt.

Make your technology work together. We connect and optimize marketing platforms, CRM, automation, analytics, and other systems to reduce silos and improve how data moves across your organization.

Attribution & Revenue Measurement

Connect marketing to business outcomes. We build attribution frameworks that preserve campaign and lead-source data from the first interaction through CRM activity, opportunities, and revenue.

Data, BI & Reporting Automation

Turn fragmented data into useful intelligence. We integrate marketing data, automate reporting, and build BI environments that reduce manual work and make performance easier to understand.

CRO & Experimentation

Turn insights into improvement. We use behavioral data, customer journeys, and experimentation to identify friction, test opportunities, and improve conversion performance.

Who We Are

The Technical Partner Behind Modern Marketing

The Agency Co-Op is a marketing technology and analytics consultancy helping organizations build better-connected systems, improve data quality, strengthen measurement, and turn marketing data into clearer business insight. We bridge the gap between marketing, technology, and analytics, bringing the strategy and technical expertise needed to make complex marketing ecosystems work together.

Support When You Need It

Fractional & Part-Time Support

High-level growth doesn’t always require a full-time hireit requires the right expertise at the right time. Our fractional support provides agencies and organizations with senior-level leadership in analytics and strategy. We plug directly into your workflow, providing the technical oversight and strategic direction needed to scale without the overhead of a traditional executive role.

Why Choose Us

Where Marketing, Technology, and Data Come Together

Modern marketing problems rarely live in one platform. Solving them requires understanding
the strategy, technology, data, and business processes that connect the entire marketing ecosystem.

Marketing + Technical Expertise

We understand what marketers are trying to accomplish, and the technology required to make it possible. That allows us to translate business goals into practical measurement, data, and technology solutions.

Connected Systems Thinking

We look beyond individual platforms to understand how your website, analytics, CRM, marketing automation, consent technology, and reporting systems work together, and where data or processes break between them.

Trustworthy Data by Design

Better decisions start with reliable information. We prioritize measurement architecture, data quality, validation, governance, and attribution so your team can have confidence in the numbers they use.

Strategy Through Execution

We don’t stop at recommendations. We help define the roadmap, translate requirements for technical teams, guide implementation, validate the finished solution, and ensure the technology actually solves the business problem.

Hear it from Our Clients

We've worked with Seth for years on measurement and analytics across our client portfolio. That includes things like GA4 and Google Tag Manager audits, conversion tracking for paid media, consent and privacy setup, UTM structures client teams can actually follow, and the dashboards clients use to see results. Much of our work is in healthcare, where one misconfigured tag can turn into a real problem. Seth is careful and thorough, and I don't lose sleep over anything he builds. We especially appreciate that he's proactive and thinks past the task in front of him. When a new client came to us with big gaps in their tracking, we asked Seth to fix a few specific issues. He fixed them, then built a full measurement strategy and roadmap without being asked. He's great on client calls and works well with our whole team. In all these years, we haven't had a single issue. I'd recommend him without hesitation.

Marketing Technology & Analytics